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Download The Hero and the Outlaw: Building Extraordinary Brands Through the

The Hero and the Outlaw: Building Extraordinary Brands Through the Power of Archetypes




Author: Carol S. Pearson, Margaret Mark
Type: eBook
Date Released: 2001
Format: pdf
Language: English
Page Count: 400
Isbn10 Code: 0071364153
Isbn13 Code: 9780071381185


From Pearson is the president of the Center for Archetypal Studies and Applications and the author of The Hero Within: Six Archetypes We Live By (1998) and a coauthor of Magic at Work: Camelot, Creative Leadership, and Everyday Miracles (1995). Mark is a consultant specializing in business strategy and brand management. Pearson's work is based on Jungian psychology, which holds that archetypes are forms or images of a collective nature, which occur not only as myths but also as individual products of the unconscious. Using examples from advertising and marketing and consumer, popular, and organizational culture, she and Mark show that successful brands draw on responses to such archetypes as the hero, outlaw, lover, sage, magician, creator, and innocent, and that these responses cross lifestyle and cultural boundaries. They examine ways to determine which archetypal meaning is best for one's brand and provide a model for doing so. David RouseCopyright © American Library Association. All rights reserved Review Using examples from advertising and marketing and consumer, popular, and organizational culture, Pearson and Mark show that successful brands draw on responses to such archetypes as the hero, outlaw, lover, sage, magician, creator, and innocent, and that these responses cross lifestyle and cultural boundaries. (Booklist )

Download The Hero and the Outlaw: Building Extraordinary Brands Through the Power of Archetypes

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نوشته شده در : یکشنبه 20 شهریور 1390  توسط : Aron Pate.    نظرات() .

alineaou.mihanblog.com
یکشنبه 11 تیر 1396 10:44 ق.ظ
Do you have any video of that? I'd love to find out some additional information.
 
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